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Communication Perspective

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Mother Hen – The Risk Manager

Incubating her eggs within the four walls of a secure pen house, they finally hatched! Beauty radiates at the sight of her chicks, she was ignited by the desire to raise well fed and active chickens!

To do so she thought to herself; I will have to let them out of the pen into the open field to feed and explore opening them to dangers (risks) and opportunities. Sitting on the hay housing her newly hatched chicks she begins to analyze what uncertain events might occur in the future as a result of her decisions.

Just like the mother hen many people and/or organizations are faced with uncertain events that affect their personal and/or organizational goals and objectives. These events also known as risks are not necessarily negative as these events can be positive- opportunities.

The ability to analyze and strategize for unplanned events (risk) is in itself risk management. Risk management is about planning for the unscheduled events (risk) which can either be positive (opportunities) or negative and its effect on an individual’s and/or organization’s goals and objectives.

In risk management you are to answer six questions;

What do I want to achieve?

This refers to the individual’s and/or organization’s objective, without an objective to be achieved, risk cannot be analyzed.

What unplanned events are out there?

Here every individual and/or organization with an objective to be achieved will have to ask what unplanned events may occur in the pursuit of these objectives.

Which of these unplanned events are important?

It is important to note that after forecasting for likely unplanned events it is important to  then prioritize them. Each of these events will be prioritized by the degree of its effect on the individual’s and/or organization’s objective.

What should we do about it?

After ranking these events we would need to analyze, “what can be done”; if they are opportunities, how best can we harness them and if they are negative, how best can the effect be mitigated.

Did it work?

Here the events have occurred and the necessary contingency plans have been put in place. Individuals and/or Organizations need to ask themselves if what was planned achieved its objectives – managing inherent risk.

What has changed?

Individuals and/or Organization should then go to the very next stage which is to evaluate the degree of change on the individual and/or the organization.

Risk management is a key factor and activity in the sustainability of an individual and/or organization towards achieving   the individuals and/or the organizational objectives.

Like the mother hen, I continue to imagine what the role of risk management is to me as one who plans to carve out a career in communication, thus, emerging as a brand and communication magnate.

Just like the mother hen, every individual and/or organization would need to maintain a positive attitude to maintain individual and/or organizational repute as they manage these identified unplanned events. As a communication officer it is important to proactively and reactively use communication, people and employee engagement activities to ensure a positive representation of me as an individual or as a member of an organization internally and externally.

Human Resource Management

Human resource management (HRM) is the term used to describe formal systems devised for the management of people within an organization. The responsibilities of a human resource manager fall into four major areas: staffing, employee compensation and benefits, defining/designing roles and responsibilities and managing the human talent within the organization.

It is the department in every organization that is responsible for maintaining a work force that is productive, happy and motivated.

HRM also referred to as Managing People in changing context is an integral part of a business’s strategic plan for success. The human resource department is responsible for;

  • Recruitment: they are responsible for sourcing staff that fit into the organization’s culture , possessing the capacity to achieve set objectives and adding value to the success of the organization
  • Staff performance: the responsibility of the HRM department in examining, monitoring and evaluating staff performance is saddled with the goal of ensuring staff performance stays at an effective level at all times. By so doing, the department would usually engage staff in activities such as staff appraisals and trainings to ensure this level of effectiveness is maintained and subsequently improved.
  • Staff retention: aside fro m motivating staff, ensuring that no grievances rear its head amongst employees and staff well-being is maintained at a positive level, the human resource department ensures that the level or degree to which staff exits the company is at a minimal level. This is achieved through constant communication with staff, effective employee engagement activities that keep staff happy and motivated, thus breeding harmony within the organization.
  • Talent Management: in addition to ensuring staff retention, the HRM department over the last decade has now been entrusted with the area of managing talent. Talent Management is a set of integrated organizational HR processes designed to attract, develop, motivate, and retain productive, engaged employees. The goal of talent management is to create a high-performance, sustainable organization that meets its strategic and operational goals and objectives.

Human resource management is one integral part of any organization that cannot be displaced as they manage the most important resource of any organization – Staff.

This department is charged with the responsibility to keep the most important resource in the organisation happy, satisfied, engaged, motivated, trained, effective and productive.

Considering my career path in the area of communication, I believe the Human Resource department is important when trying to understand and satisfy staff curiosity and concerns. The communication department should constantly liaise with the human resource department to ensure employees (like me) are satisfied and their grievances, managed

This can be done by ensuring that the right communication mechanisms are administered in sending out information to employees, thereby providing me a great opportunity to partner with the HR department in developing and implementing the right communication model that would be beneficial to all.

In conclusion, it becomes obvious that someone who is planning a career in the area of communication must see their role as all-encompassing in the area of communication management for all aspects and areas of the business.

The Army of Ants and the Power of Internal Communication

Watching an army of ants match towards a goal without deviating is a lesson for all. Each following the steps of the solider in front; thereby keeping the formations in perfect alignment.

They are all aligned on a common goal- to transport food back to their home. The big question here is ….How does the last man stay aligned in the planned formation to conquer and achieve their goal?

In my opinion, I believe that the power lies in Internal Communication. Before setting out every member of the formation must understand the goal, their position in the formation- value chain and approach to achieving the set goal. Also as they launch to conquer they must keep informing one another of the likely hurdles that may lie ahead of them, thereby encouraging all members to proactively identify and avoid potential danger while still maintaining the formation. Just like the ants, the employees of every organization hold a position in the company’s formation and approach to achieving the set goals and objectives of which internal communication is a key tool to the achievement of these objectives.

Internal communication is communication within an organization. It is also known as Employee Communication. It encompasses both official and unofficial communication amongst employees. It is a company’s tool and vehicle to facilitating the exchange of ideas and opinions, developing personal relationships and also keeping staff informed with the necessary information to keep them motivated and productive whilst achieving the company’s goals and objectives as a whole.

Internal Communication is a tunnel of dynamism; it has the ability to keep staff;

  • Intune with the company’s brand and culture
  • Empowered by the company’s vision and mission
  • Motivate staff
  • Actively keep staff engaged to increase productivity which has an impact on the organization’s output

In addition to the above mentioned, internal communication have more benefits to the organization and its most important resource-human resources. It is the bridge between the organization and the achievement of its goals and objectives.

Just like the Ants, I believe that internal communication if well harnessed can properly shape an organization’s output stirring the company to greatness.

Internal Auditing

The role of internal audit is to provide guarantee that an organization’s risk management, governance and internal control processes are properly managed and operates effectively. Internal auditing in an organization promotes business sustainability and conformity with organizational culture.  

Internal auditing involves;

Analysis of Operations

Internal Audit reviews the business processes, procedures and operations closely, confirming that the business operations are being followed correctly and that they support the company’s goals and objectives. Once the processes and procedures have been evaluated, a report is generated containing relevant information and recommendations for management’s information and decision.

Reviews Compliance

Internal Audit supports the company’s operation by staying fully abreast with current internal regulations and legislation as it applies to the expected business processes and procedures. They also evaluate and educate employees and departments on the importance of compliance with operational processes and procedures while also evaluating conformity level to measure and manage compliance respectively.

Recommends Controls

Internal Audit evaluates the efficiency and effectiveness of current controls and determines if those controls can truly mitigate the risks that can threaten the company.

Assures Safeguards

Internal Audit reviews the means used by the company to protect its assets, and assesses whether the appropriate safeguards are in place and appropriate.

Effective internal audit is of inestimable value in the achievement of the company’s objectives and mission. It promotes effective and efficient operations, reduces the risk of asset loss, and heightens the reliability of reporting and strengthens compliance with laws and regulations.

Internal auditors are the soldiers matching within the organization to deal with issues that are fundamentally important to the survival and prosperity of any organisation. Internal auditors help organizations to succeed.

The activities of internal auditing in an organisation provide members of the boards and senior management with assurance that helps them fulfil their duties to the organization and its stakeholders.

Internal auditing as a communication officer is also very important, because as you communicate within and externally all communication materials and activities should be guided by policies that prevent negative exposure of the organization within and outside the organization.

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